We are more than half way through January, and I couldn’t be happier. While January has been a month of reflection, and focus on my forthcoming book, Wine Within Your Comfort Zone, I have been cognizant of a media frenzy happening all around me with regard to new thinking on women and alcohol. All I can say is, it’s about time.
If you follow me on Twitter or Facebook you may have noticed a link to an informative piece written by journalist Gabrielle Glaser, author of, Her Best Kept Secret. Even if you think you understand the terms, problem drinker, alcohol-dependent, or alcoholic, visit the following link. Be sure to click on the blue arrow on the top left, then listen, learn, and share. Glaser sheds new light on what we ‘think’ we know about women and their relationship with wine (alcohol in general).
Over the month of December I posted a number of excerpts from my book, Wine Within Your Comfort Zone. Next month I will be posting a few of the composite stories woven within its pages, along with my latest tips, strategies, and comfort zone techniques.
Once again I present to you an excerpt from, Wine Within Your Comfort Zone
Advertising giants, wineries, wine-pairing events, and gastronomic displays, all play their part in making wine look so sexy and not just wine. From the days of Sex in the City, and the Carrie Bradshaw’s of the world, came new and improved cocktails, resulting in today’s concoctions cleverly named specifically to attract women. Take for example, the Juliet Romeo Cocktail, a James Beard 2013 cocktail nominee. Really? I had no idea there was such a thing. Some cocktails sound more like dessert such as, the Banana Cream Pie Cocktail, while others are pretty colors with girly names, and pretend to offer a status they can’t deliver on such as, Sex on the Beach. Seriously? Can you guarantee that?
Cocktails make offerings to be a knight in shining armor like, The Dark Knight Rises Cocktail, while others promise to lure women with sex appeal, The Love Game Cocktail. Cocktails come adorned with fruit kebobs and umbrellas, to give the sense of somewhere women would rather be.
Similarly, wine makers have creatively marketed many of their wines to attract women. It’s all in the name and the label for example; Mommy Juice, Girl’s Night Out, and Skinnygirl, to name just a few. Wines such as Fancy Pants flash vivid pink and bright turquoise labels, making them easy to find among the row upon row of wine bottles. More recently I watched a persuasive advertisement for Skinnygirl Wine, boasting 100 calories per five ounce glass yet, has no fewer calories than most wines.
Women meet for drinks just as often as coffee. New moms have created whine clubs and cocktail play dates with kids in tow, while older, more ‘mature’ women, are more likely to drink at home alone. There are blogs about women and wine such as, momswhoneedwine.com, momswhowine.me, and mommyologist.com.
Similarly, there are newspaper columns where connoisseurs flaunt their wine tasting skills, while popular chefs pair wines with gourmet foods, all while women sit back and salivate – mostly for the wine, although the food holds a close second.
So, if you drink wine, and you believe advertising doesn’t have an impact on your drinking habits, think again folks.
Have you been seduced by the name of a wine or cocktail? What names of wines or cocktails have you come across that attracted your eye? Did you try one just because of the name? Did you like it? Okay, so maybe you just happened to notice it sitting there on the shelf. Still, it caught your eye, right?
Don’t hold back! Spill it, your thoughts, not your wine …
Lemon Gingerini – for the cocktail lover